Privacy policy

Privacy Statement
In this Privacy Statement, CaratBlanc OÜ informs you about the manner in which we handle the information and personal data we process about you within our company. By using our services, products, or visiting our website, we obtain various personal data from you.

Data Controller
CaratBlanc, located in Estonia, is the controller for the processing of your personal data as per the General Data Protection Regulation (GDPR). We respect the privacy of individuals whose personal data we process. This includes visitors to our website, customers, and relations.

Cookie Policy
Usage of websites and communication: Information about how you use the website and whether you open or forward our messages, including data collected via cookies and other tracking technologies. More information on this can be found in the CaratBlanc Cookie Policy (link to the cookie policy).

Purchasing products. When you order a product from the CaratBlanc website without creating an account, we can collect and process the following personal data: 

  • Name
  • Address
  • City of residence
  • Phone number
  • Email address
  • Payment details
  • Invoice details

We use this data to execute the purchase agreement you enter into with us, send invoices, process payments, or perform maintenance and/or repair tasks.

​Creating a customer profile.
When you create a customer profile with CaratBlanc, we collect and process data to gather more information about your persona and interests. We process the following personal data:

  • Name
  • Address
  • City of residence
  • Phone number
  • Email address
  • Date of birth (optional)
  • Wedding date (optional)
  • Preferences/interests
  • Any other information you provide

We use this data to make you interesting offers, keep you informed of our promotions and new jewelry collections, invite you to events, and answer your questions.

​Newsletter.
Through our website, you can sign up for our newsletter. In our newsletter, we inform you regularly by email about our latest jewelry collections, special offers, events, blogs, and other relevant content that may interest you. We process the following personal data:

  • First and last name
  • Email address

We use this data based on your consent. You can unsubscribe from the newsletter at any time. You can easily unsubscribe using the unsubscribe link displayed in the newsletter.

​Marketing/social media.
CaratBlanc can be found on various social media platforms such as Instagram, X, YouTube, LinkedIn, and Pinterest. If you follow CaratBlanc on these channels or communicate with or about CaratBlanc on social media, we may obtain access to parts of your public profile data. If you share information about CaratBlanc on social media, your data may become visible on those platforms. CaratBlanc also monitors social media channels through which it can obtain access to data about you on social media. CaratBlanc may track how often a certain CaratBlanc post is shared and liked on social media to analyze its reach.

The purpose of these processes is to analyze the reach of CaratBlanc's social media activities and improve customer satisfaction. The basis for this processing is the legitimate interest of CaratBlanc in improving its services and social media activities.

Lawfulness of Processing
The processing of personal data must be based on a legal basis under the GDPR. CaratBlanc processes personal data based on the following bases:

  • Necessary for the performance of the contract.
  • Legal obligation.
  • Legitimate interest.
  • Consent.

CaratBlanc processes your personal data on the basis of your consent for sending the newsletter and creating your customer profile. You can always withdraw your consent.

Data Sharing with Third Parties
CaratBlanc does not share your personal data with third parties unless this is necessary for the execution of the agreement, to comply with a legal obligation, we have a legitimate interest, or we have engaged them to process certain data. This might involve:

  • Hosting provider
  • Payment provider
  • Delivery services
  • Chat function provider

We may also share with carefully selected and verified service providers and business partners with whom we cooperate to offer you products and services. This can include watch and jewelry suppliers and partners with whom we jointly organize events. We only do this under strict data processing conditions, either for or based on your explicit consent. In the case of selling a business unit or various business units of CaratBlanc to a buyer to whom we transfer our rights in accordance with all existing agreements between us. To other third parties, such as government agencies, as far as we are legally obliged.

Transfer of Personal Data Outside the EEA
CaratBlanc may provide your personal data to parties located outside the European Economic Area. We only do this if there is an appropriate level of protection for processing personal data. This means it's only possible for countries that the European Commission has made adequacy decisions for, or if we use approved standard contractual clauses.

Security
CaratBlanc highly values your privacy. Therefore, we implement security measures to prevent theft, loss, or unauthorized use of your personal data. We use various security measures such as secure connections, encryption, authentication tools, and ensure that only necessary individuals have access to your data. The AI in our online platforms uses secure (SSL) connections according to the current state of technology to protect and maintain the security, integrity, and availability of your data.

How Long We Store Your Data
CaratBlanc does not keep your personal data longer than strictly necessary for the purposes for which they are processed, statutory requirements obligate us to keep your personal data longer.

Rights
CaratBlanc is aware that you have various privacy rights pursuant to the privacy regulation:

  • You have the right to request what personal data about you is being processed, and to gain access to such personal data
  • You have the right to correct or adjust your personal data if you believe that the personal data we process is relation to you is incomplete or inaccurate
  • You have the right to have certain  personal data deleted or restricted
  • You have the right to restriction of processing your data
  • You have the right to data portability, this allows you to easily move, copy or transfer your personal data from one controller to another. This right may only be exercised whenever the processing takes place on the basis of an agreement with you.
  • You have the right to object to the processing of your personal data
  • You have the right to withdraw the consent

You can exercise your rights by contacting us. Please send an email to info@caratbanc.com referring to "exercise of privacy rights". For verification purposes, additional information me be requested in order to identify you. We will respond to your request within one month.

Amendments to this Privacy Statement
CaratBlanc may amend this privacy statement. We will notify you of any changes through our website or another appropriate way.

Questions and Feedback
We regularly review our compliance with this privacy statement. Please let us know if you have any questions or concerns. You can contact us through our contact page.

This Privacy Policy was last updated on 1 May 2024.